The Atlas mountain range, home of the mountain of Toubkal, is so populated with Argan trees that it is commonly referred to as "Argana." Aura Cacia team members, Tim Blakley, Jennifer Ferring and Jane Merten traveled to this region in May 2011 to meet the producers of our organic Argan oil. Here is an account of their trip:
We came upon an unassuming, grey concrete building — but once inside we found a group of lively, colorful women. They greeted us with much excitement and had a special welcoming performance to share using only an empty water jug, a metal plate and silverware, their hands clapping, and voices singing. The music vibrated throughout the room and you couldn't help but dance! The "band" continued singing traditional Berber songs as other women sat amongst them cracking the shell of the Argan seed. Their hands worked quickly, tossing and separating the shells and seed.
Here we met Fatima, the leader and co-founder of this particular co-op. She lost her husband years ago, leaving her with two young sons and significant debt. She came across a woman named H'Maidouch trying to sell her Argan oil in the market. Fatima bought the oil from H'Maidouch so that she could use it to exchange for kitchen staples such as flour and bread. This experience gave Fatima the idea to start the co-op. With some help from government grants the two women were able to open Afoulki-Amskroud Cooperative in 2004.
The women here are very grateful for the opportunity to be employed and are proud of their work. Some of the women, like Fatima, have lost their husbands and now have a way to support themselves and their families.
Hanane, Fatima's assistant, is one of the few women who can read and write. She helps with accounting and in the selling of their products. Fatima would like to have more workers like Hanane, and she dreams of helping to create a school nearby.
The second women's cooperative we visited was located in a small village further north. We met Saadia who has been the manager for over 4 years. She is slightly shy at first, but she is eager to introduce us to the other women.
We went into the home of one woman, Hakima, who has worked in the Argan oil business for 10 years. As she skillfully cracked the shells releasing the seeds, she told us about all the uses of Argan. As with most of the local women, Hakima utilizes the oil in her daily life — in cooking couscous and vegetables, and on her hair and skin. While Hakima continued to crack apart the shells, Saadia explained the Argan oil process.
Saadia shared with us how the oil production helps the women in her community. She said the women are paid by the weight of the seeds they crack each day. But it is not possible to be paid any less than the minimum wage, which is 75 – 100 Moroccan dirhams each day (equivalent to $10 -$13 USD per day). This would not amount to much in America, but here in the remote Southern region of Morocco, the wage sustains these women. The earnings are especially welcome since there were previously no employment options for them in this area. As the market price of Argan oil rises, the women will be paid accordingly. Managers such as Saadia, who care deeply about the women who work in the co-ops and their communities, ensure that the women receive a fair price for their work.
Process
Fast Facts: Argan Tree
Fast Facts: Afoulki-Amskroud Cooperative