Frontier's Sustainable Sourcing Program Well Earth™ is a comprehensive sustainable sourcing program to find and develop ethical, environmentally responsible sources of high quality products. Well Earth promotes the sustainable production of natural and organic products and creates partnerships built upon a mutual respect for quality botanicals and sound social and environmental principles. It is part of a many faceted effort to provide customers with high quality, socially responsible products that includes commitments to product quality, Fair Trade, organics, integrity, social responsibility and sustainable operations. The Well Earth program is built on the sourcing expertise Frontier's staff have gained from over three decades of experience buying botanicals -- and meeting personally with growers -- from all over the world.
The Well Earth program is good for suppliers, their communities, the environment, the co-op and the customers. The program speeds the process of providing more organic, sustainable and ethically sourced products to the natural foods market, giving consumers the opportunity to use their purchases to influence the way the world does business.
Through our Well Earth sustainable sourcing program, we strive to develop ethical-sourcing partnerships and ensure the raw materials and packaging components we buy are provided in a sustainable manner.
What is Well Earth?
A proactive program to find and develop ethical sources of high quality products.
What are the components of Well Earth?
Well Earth™ provides technical support and financial contributions to small farmers around the world including the following:
Well Earth is part of all the brands produced by Frontier, including Aura Cacia and Simply Organic.
Learn more and watch a video about Well Earth certified Ylang Ylang production in Madagascar.